Imagine you’re the captain of a ship embarking on a vast ocean voyage. As your journey progresses, you begin sailing from port to port, taking on more cargo and hiring more crew along the way. Your ship is growing! This growth, while a sign of success, brings new challenges: the engines that once propelled the ship with ease now struggle under the increased load, communication among the expanding crew becomes more challenging, supply levels you once relied on are no longer sufficient, and your ability to ensure all parts of the ship still work together efficiently becomes even more of a daunting task. This scenario mirrors your company’s growth and operational challenges as it scales. Without regular reviews and adjustments to your operations, the added chaos, additional load, and lack of detail start causing the ship to veer off course or, worse, start to sink. In business, this lack of frequent review and adjustment to your operations leads to inefficiencies and overwhelm within your company.

Understanding Operational Overwhelm

Operational overwhelm occurs when the complexity of managing everyday tasks and processes outpaces your ability to effectively oversee them. It’s similar to that growing ship slowly drifting off course because everyone has been so focused on keeping up with the new success and distractions that the engine is now struggling to keep up with the growing ship, supply inventories are no longer efficient, and the lack of training among new crew members is causing communication breakdowns and more. In operations, these consequences are significant: delayed projects, unsatisfied customers, lack of resources, and an overburdened undertrained team. Being proactive and recognizing these signs early is crucial for making the necessary adjustments to keep the company on track and afloat.

The Concept of Operational Review

An operational review is similar to checking your ship’s navigation tools, assessing the ship’s capacity to ensure your engines can keep up, and ensuring your crew, both new and old, clearly know their roles and responsibilities. It’s a thorough examination of how your organization—or ship— is operating, pinpointing both the strengths and areas that need adjustment and improvement. Regularly reviewing your operations so that you can make calculated adjustments to your growing business ensures you stay on course.

Key Areas for Operational Improvement

As your company grows, you should review all aspects of the company frequently, it’s just a good business practice to follow. But some key areas you want to always have your finger on the pulse of, and you should be reviewing constantly if you want to keep your ship sailing smoothly:

  • Financial Health: Monitoring the financial status of your business is crucial. This includes managing cash flow, analyzing profit margins, maintaining accurate financial records, and assessing the overall financial performance. Regular financial analysis helps you identify trends, manage expenses, plan for future growth, and ensure that the business remains solvent and profitable.
  • Operational Efficiency: This involves reviewing and optimizing business processes and operations to ensure they are as efficient and effective as possible. Streamlining operations can reduce costs, improve quality, and increase productivity. This also includes leveraging technology, managing supply chains effectively, and ensuring the business can adapt to change.
  • Employee Performance and Engagement: Employees are the backbone of any business. Regularly assessing employee performance, satisfaction, and engagement can lead to a more motivated and productive workforce. This includes providing training and development opportunities, fostering a positive work environment, ensuring they have the tools and materials to successfully do their job, and recognizing and rewarding good performance with the proper incentives and incentive packages.
  • Customer Satisfaction and Market Demand: Understanding your customers and their needs is vital for the success of any business. This involves gathering and analyzing customer feedback, monitoring market trends, resolving customer problems quickly and effectively, and adjusting products or services to meet customer demands. High customer satisfaction leads to repeat business, referrals, and a strong brand reputation, essential for giving you an advantage over competitors and growth.

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Implementing Changes and Measuring Success

Adjusting your course and keeping your business on track requires careful planning and communication. Measure the effectiveness of changes by implementing and monitoring key performance indicators (KPIs), such as task completion speed, customer retention rates, crew satisfaction, and profit margin. Monitoring these KPIs can help identify areas for improvement, gauge the impact of changes made within the organization, and ensure that strategic adjustments lead to desired outcomes.

Cultivating a Culture of Continuous Improvement

A growing company requires a culture that values ongoing checks and adjustments. Leadership plays a crucial role by demonstrating a commitment to adaptability and valuing input from all levels of the organization. To reinforce this, it’s vital to establish clear channels for feedback and encourage open communication across all departments. This approach ensures that every team member understands their role in your ship’s journey and feels empowered to suggest innovations that can lead to more efficient operations and improved outcomes. This also helps employees feel valued and part of the company team, leading to a workforce dedicated to the company.

Navigating Success

Like ships, companies navigate challenges by committing to constant review and adjustment throughout their journey. A manufacturing company might reconfigure its production line to accommodate increased demand, while a service provider might refine its customer service protocols to improve response times as its client base grows. The ability to see where your company is currently at, anticipate its needs, and embrace change is how it survives and improves; these are the beacons that truly guide your business toward sustainable growth in ever-changing conditions.


Steering a growing ship—or company—requires constant vigilance and the willingness to adjust operations as conditions change. Regular operational reviews are essential for maintaining efficiency and ensuring you constantly reach your goals. Embrace the challenge of adapting your operations to meet changing needs. With frequent checks and a commitment to continuous improvement, you’ll navigate your way to success, no matter how much your ship grows.


About Author
Brad Wedin

Brad Wedin brought over 25 years of management and operations expertise to NextRev Services. He founded the company with the strategic goal of helping Business Owners, CEOs, GMs, and Upper Management overcome their operational challenges and obstacles.

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